Doing business without advertising is like winking at a girl in the dark.
You know what you are doing, but nobody else does.
Steuart H. Britt
I find that hilariously true… and yet, can not do anything about it. When you don’t have the economic means to advertise your product(s) to their fullest, how DO you get their presence known? I have great books but besides emails, or going to small trade shows and talking to people directly, or going to libraries and doing meet and greets or readings, how do I get those books known by the millions that live more than 50-100 miles away from me? How do I get my books in front of those who live in the next state over, or the farthest state away or another country all together?
Same with my website and graphic design business. I do the social media thing (or have done it more in the past – to no avail) I’ve scoured the internet looking for websites that need help or new companies that need to get started, but that is overly time consuming and rarely works.
I have found word of mouth advertising is the best form of advertising but again, that doesn’t spread to all of the corners of the globe and even that takes a significant amount f time. I may have the happiest clients in the world, but if they don’t know anyone else who needs a website designed, who would they tell?